You can create a better financial future, it’s all about knowing how

Making financial decisions doesn’t have to be overwhelming. You just need the right road map.
Regardless what age or stage of life you are at, it makes sense to plan your path with smart investment and wealth creation advice.

We’ve got you covered on life’s journey from planning a deposit for your first house, to superannuation advice or preparing for retirement, with financial planning you will be well on your way to managing your money and achieving your life goals.
And yes, you are totally allowed to have holidays!

That’s where we come in. We work with you to navigate your route.

Let us be your sounding board and voice of reason. Dream big, create life goals. We’ll listen and work with you to develop a plan to get you there. And we’ll tell you if you are off course and need to make some changes.

Yes, that takes courage. We know, we’ve been there too. A better financial future is actually not that hard to create. It just takes the right plan and a good dose of persistence.

Our clients love our holistic approach to financial planning

“We’ve had other financial advisers in the past and there’s no comparison between them and Marion, none at all. We have built up such trust with Marion, you just couldn’t beat her. She comes highly recommended by us, top recommendation”

Joe and Maureen Wedlock

A little bit about what we do 

Financial Clarity Starts Here

Financial Health

Life Events and Goals

Client Love

Discover a Smarter Way to Plan for Tomorrow

Meet Perth’s Dynamic Duo

Marion takes a common sense approach to financial planning. A brilliant money strategist with a good sense of humour and Irish wit, she keeps it real. With experience across the entire spectrum of life from superannuation to setting up education funds and everything in between, Marion has you covered. Her favourite question is “why”, and she’ll ask you this a lot. Why? Because it helps you gain clarity about what you want to achieve.

Whilst a big part of money management and financial planning is about numbers, mindset is equally important. Christina’s deep interest in behavioural science around money has affectionately earned her the nickname of the Money Muse. She loves nothing more than coaching you around an effective money mindset. In 2017 Christina was inducted into the hall of fame as a finalist in the AFA Female Excellence Awards for the work she is doing for women and their money.

With over 50 years of money management experience between them, it’s no wonder this female financial advisory team is well equipped to take the mystery out of money.

Marion

A self-confessed money nerd who project manages a husband, 3 kids and a dog, Marion Deegan loves the variety of the financial planning process. Every day brings something different to an ever-changing industry. With an arsenal of technical knowledge, her mission is to take confusion and overwhelm out of your money management decisions so that you can confidently make smart money choices.

Marion takes the mystery out of money management. Through discussions and ideas generated, to showing the connections for your bigger picture, her personal approach to guiding you to arrive at the right decision is an integral part to making your wealth creation pathway clear.

Christina

What does tango dancing and sunrise beach walks have in common with financial planning and money management?

They represent fun and freedom and an accumulation of 30 years of investment experience coupled with good financial advice and money management.

Christina Cabrera is a trailblazer. She’s also the tango dancer who set herself a goal to live within walking distance to the beach. Frustrated by a lack of service and good financial advice, Christina treated herself as the client, and a financial plan was put in place. Daily beach walks now happen all year round.

Our philosophy is not complicated:

  • Just start. It is never too late no matter where you are at.
  • There is more than one way to get to the desired outcome. We’ll find the missing piece to your puzzle.
  • We are on your side. We have complete trust in what you tell us, but we will research and verify everything. That is just who we are.
  • Education is empowerment. The more we know, the more we can help you. We are a bit nerdy and love learning and seminars! Between us we may have over 50 years of investment experience, yet, we are humble enough to know we don’t know everything.
  • We don’t do complacency. Being humble and honest is our creed.
  • Clear communication is key to our relationships. If we make an error, didn’t understand you or have miscommunicated, we will always tell you and make it right.
  • We value our team and our relationships.  It takes a village to make money magic happen.
  • We are in this together for you, your partner in this journey. Yes, money is important, so is having good lasting relationships that bring us joy. That’s what really matters.

Meet the team

Marion Deegan

Managing Director

Certified Financial Planner®, 
Bachelor of Commerce (Accounting), 
Diploma of Financial Planning (Deakin University)
Accredited Aged Care Practitioner™

Christina

Director

Certified Financial Planner®
Certified Money Coach (CMC)®
Bachelor of Commerce (UWA)
Diploma of Financial Planning (Deakin University)

Rosanne Hodsdon-Bramley

Client Service Manager

Carla Di Scerni

Paraplanner and Compliance Champion

Bachelor of Commerce (Economics & Financial Planning)

“If you can dream it, you can do it.” —Walt Disney

How We Work With Our Clients

Our approach to financial advice and money management is holistic, honest and built on trust. When you work with us you know exactly what you are getting. We are transparent with our service and open about our fees.

1: Discovery Meeting

Your obligation free meeting to discover how we’ll work together.

2: The Getting To Know You Meeting

It’s all about you – your dreams and goals. We listen and do your numbers.

3: Strategy Meeting (meeting of the minds)

Time to collaborate and explore your full picture.

4: Reviewing the Blue Print Meeting

This is the meeting where you get your Financial Plan. We review, discuss and talk you through your financial blueprint.

5: Let’s Do this Meeting

Excitement plus! It’s time to sign off on your personalised Financial Plan.

6: Regular Financial Check Ups

Relationships are an integral part of your Financial Planning journey, here we’ll set up some dates to review your plan and make any necessary changes along the way.

Ready to convert your dreams into a plan?

Blog

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How to Grow Rich: 5 Must-Read Tips

There are plenty of get-rich-quick scams out there that can suck you in and, ironically, take your money without offering any valuable substance in return. But the reality is that wealth isn’t something that happens overnight; that’s why we title this article How to...

Can You Answer These 3 Money Questions?

Can You Answer These 3 Money Questions?

It can be difficult to determine how much you know or don’t know about money management. While you might think you have a strong knowledge base, these questions might point out some areas where you could learn more. Try your best to answer the 3 questions below on...

How to Spend Less – Without Even Realizing It!

How to Spend Less – Without Even Realizing It!

One way that people accumulate wealth isn’t the first one to come to mind. Typically, our clients tell us that they’d like to earn more income to give their finances a healthy boost. But instead it might make more sense to spend less. Spend Less, Retain More Money The...

When you put your trust in Blue Edge, expect smooth sailing, a steady influence in volatile times and blue skies ahead

FAQ

Who is your typical client?

Our clients are Perth people, just like you. They are individuals or couples, families or retirees who are ready to prosper! They are genuinely serious about setting themselves up for a better financial future and know the value of good advice. They are willing to work with a financial planner that will serve as their voice of reason and accountability partner.

Isn’t financial planning only for the wealthy?

It’s a myth that you need lots of money to begin planning for a secure financial future.

Regardless of your income level, good financial advice from a qualified professional can help you to make the most of your earnings, minimise your tax burden and plan for a secure, comfortable future. A small sum invested now and built slowly over time can form the basis of your long-term wealth creation.

We meet you where you are at and can help to protect your current income and assets, structuring a tailored investment plan that suits your lifestyle and budget. Financial planning is a journey, not a destination.

What services do you provide?

We take a holistic approach to financial planning, looking at your bigger picture and showing you all the connections along the way. This is more than just numbers, we educate, empower, support, coach and mentor you along your money management journey.

Marion and Christina have expertise in advising across the entire spectrum of life from:

What does a financial planner do?

Financial advice isn’t just about preparing you for retirement or an option only for the wealthy. We are all about relationships and will partner with you to help you achieve financial security and make your money work harder for you, whatever your stage of life, in all market conditions.

A professional financial planner is like a personal coach for your money. Someone who can guide you to make smart decisions about your money and help you manage it effectively. That is: How to make it, grow it and keep it.

How do you charge?

We are a fee for service practice, both for our initial advice and our ongoing advisory services.

We don’t like surprises and know that you don’t either. So, there are no hidden fees. All of our fees are discussed with you.

After our Discover Meeting before doing any work, we will scope the advice project and give you an engagement letter that outlines our fees and progress payments that are to be made.

You can find details in our Financial Services Guide

What experience and qualifications do you have?

Perth’s Dynamic Duo have over 50 years of finance and investment knowledge between them, and a whole lot of life experience too. They have been in your shoes.

Marion is a Certified Financial Planner with a Bachelor of Commerce (Accounting), Diploma of Financial Planning and is an Accredited Aged Care Professional. She has over 25 years of Financial Planning experience.

Christina is Certified Financial Planner with a Bachelor of Commerce and Diploma of Financial Planning. She also is a Certified Money Coach and has 28 years of Financial Planning experience.